in the face of

phrase

variants or less commonly in face of

: face-to-face with : despite

fearless in the face of danger

Examples of in the face of in a Sentence

Recent Examples on the Web

Second, like Philip Morris, Monsanto, Blackwater, and Facebook before, this looks like a classic rebrand attempt in the face of a deluge of bad press. — Jon Blistein, Rolling Stone, 7 Oct. 2026

While companies often look to make supply-chain adjustments in the face of tariffs, that really hasn’t happened because the trade landscape is too uncertain to make long-term adjustments. — Sasha Rogelberg, Fortune, 7 Oct. 2026

In the film, Frances is guided by her sense of morals in the face of really impossible circumstances. — Kate Erbland, IndieWire, 6 Oct. 2026

The plan to separate WBD's movie properties and streaming platform from its cable channels comes as media companies grapple with how to maintain profitability in the face of declining linear viewership and a broad shift to streaming. — Catriona Marangi, CNBC, 6 Oct. 2026

Word History

First Known Use

1572, in the meaning defined above

Rhymes for in the face of

• above
• foxglove
• hereof
• thereof
• whereof
• dove
• glove
• love
• shove
• hereinabove